Case Study: Increasing Conversion Rate by 40% with CRO
In contemporary times, the shift from traditional brick-and-mortar stores to online businesses is noticeable. Why is this happening? Is it just a behavioral shift, or are there underlying reasons? Let’s get straight to the point. It’s the clarity in product descriptions and details that makes customers reconsider before visiting a physical store. The more transparency customers find on your website, the higher the chances they’ll buy the product and even refer it to others. The entire strategy of online business revolves around the ease of shopping, something brick-and-mortar stores often fail to provide.
There is a strategy behind it, and while we are not claiming to be the only marketers who understand this, we are the ones who can implement it effectively. As the saying goes, “everyone saw the apple falling but it was Newton who thought of gravity.” In this analogy, we are the Newtons who will strategize your business by making necessary changes to elevate it to its deserved heights. Since marketing’s inception, the seller’s ability to convince the customer has been crucial. In digital marketing, transparency is key, and that transparency converts visitors into customers.
Let’s delve into the substantial details and strategies that can turn things around for you. Recently, one of our clients experienced a steep decline in sales, with low conversion rates. This was when we stepped in and used Conversion Rate Optimization (CRO), resulting in a more than 40% increase in sales.
Think of it from another perspective: many know about CRO, but it’s our market understanding that led us to use it effectively. Any student can learn formulas, but applying them effectively makes you a winner. The same goes for digital marketing tools.
An e-commerce conversion rate is the percentage of website visitors who purchase something from your online store within a set period. In simpler terms, it’s the number of customers convinced by your products and factors that we’ll discuss next.
Market dynamics involve multiple determinants, and here’s how we deal with them:
1. Adding Proper and Engaging Descriptions
Transparency starts with a well-described product, ensuring the customer is not left confused, making them more likely to stay on your website.
2. Providing Clear Shipping and Delivery Details
Minor factors like shipping and delivery details can sway customer intent. We ensure these details are clear to help customers complete their purchase smoothly.
3. Including Care Details
Small information about product care builds trust and can significantly impact customer satisfaction and loyalty.
4. Offering Accessible Customer Support
Ease of buying is not the only criterion for online business success. The ease of registering grievances is crucial. We prominently display customer support details to ensure customers feel secure about their purchase.
5. Providing a Proper Size Guide
A clear size guide eliminates customer doubts, making them more likely to convert from visitors to customers.
As Neil Armstrong said when he became the first man to step on the moon, “That’s one small step for man, one giant leap for mankind.” Now, it’s your turn to step up your strategies and allow your business to take that giant leap.
Uniqoemedia is here to help you achieve that leap, transforming your business for greater success.
