IMPORTANCE OF SOCIAL MEDIA MARKETING
Social Media is one of the fastest growing networks in the world but billions of people on it. The
hype and craze it has established is unmatched and unhindered. The dynamic approach of
social media is impacting the business heavily and turning heads in ways the industry has never
Social Media is a powerful tool which is gaining momentum day by day and changing the lives
of people associated with it. In Marketing too, Social media shares a big portion of the plate of
about 3.5 Billion people over the network. The platform is not only limited to networking or
connecting but also for advertising and branding products.
About 59% of the world’s population have online access to media and social media. It would be
vague to say that social media marketing does not work for businesses, whatever your business
is, whichever industry you belong to, you can grow online for sure.
Major Social Media platforms today include FaceBook, Instagram, whatsApp, Twitter and even
TikTok. These social media channels can be very beneficial for marketing campaigns. A
business’s presence on social media can determine a lot of its fate in the market, and helps in
developing strategies for reaching the targeted audience. Engagements, such as likes,
comments and shares in these platforms can be of many types that are significant for the
product’s sale and growth of business. Social media helps you gain apt customers with real time
information and you get a chance to brand yourself and make profit ultimately.
Lets see first, what does social media marketing actually means -
Also referred to in short as SMM, Social Media marketing is simply the advertisement of a
business, its products and services on the platforms by way of creating content that aids in
promotion and engagement. It helps them to connect with the audience and understand the
products better. The ultimate aim of social media marketing is to make a good impression and
relationship with the audience who may in future be customers. Its concept has evolved over
years and years of regular research and today it stands at a place where it is unbeatable and
It comes with a number of benefits and significantly contributes to its importance. It helps in
getting the most important thing for a business - ATTENTION, with good and quality content
you can grab the attention of the audience and build a strong relationship ultimately leading to
conversions and leads. Apart from the marketing aspect, social media platforms are a great way
of telling the story behind the brand and making people aware of the goal the brand wants to
achieve. Representation and storytelling can create a huge deal of impact on the viewers and
Social media strategies, tools and techniques can guarantee growth and nurture the overall
presentation of the business. It connects you to potential customers and builds and expands
according to the responses. Online presence is a great way of interaction when you have to
grow your business, it's also a way of spreading information faster.
Social media requires very less budgeting as the majority of platforms are totally free. As the
audience at your social handle will engage with your content, eventually your website’s traffic
increases. Additionally, these platforms help in better conversations and communication and
there are provision of direct messages and inboxes which are a lot better than writing emails.
Social media marketing enables you to keep track of your competitors and understand their
business strategies and their business model. Having an eye over your competition can help you
perform better and analyze your business standards. You can provide more quality to your
product by researching what the competitors business is lacking and what their audience
wants. SEO can really be helpful, as the content can be made according to the keywords
searched and enhance rankings. Social media is very cost-effective and can create wonders for
your business without spending even a dollar.
Once you get your hands on what your audience is liking and what they want from your
business, you can connect the dots and learn their buying patterns that may provide you
potential customers and buyers. Social media allows and presents you the engagement that
your posts and content is creating and aids in better decision making.
The most important and last thing before concluding is that, Social Media marketing increases
your brand awareness, through social media strategies and content marketing campaigns,
branding can be made easy which will ultimately develop a brand image in your audience’s
mind. People will definitely recognise your product if your branding is impactful.
Summing up , it can be said that, today Social Media is a weapon that can dig in the best of your
business and show your hard work to the world. The notion of globalization and this
boundaryless space will not only help you gain a reputation nationally but also internationally.
So, make a roadmap to your social media and expand and grow in no time.
If you're thinking of hiring a team of experts for your social media, visit -